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Spinning magenta ring

I help leaders align vision, systems, and drive innovation to market

Selected work across global brands, athletes, and emerging ventures

“Lead me from the real to the unreal_”

PHIL KNIGHT

Marketeer, Technologist & Innovator

  • I work with founders, brands, and athletes to design products, systems, and narratives at the edge of performance and culture.

    This includes concept development, footwear and product design, strategic framing, and media direction—always translating vision into something tangible, functional, and resonant.

  • Every project starts with market intelligence: understanding the signal, pressure, and intent behind the idea.

    From there, I move fluidly between strategy, design, and storytelling—building fast, testing in the real world, and refining until the work feels inevitable rather than forced.

  • This work is for people building new frontiers—founders, operators, and cultural leaders navigating transition, scale, or reinvention.

  • When you’re at an inflection point—scaling, restructuring, raising, or recalibrating direction.

  • I believe in the power of dreams, the spirit of competition and the responsibility to shape Artificial Intelligence to enhance Biological Intelligence.

with long curly hair holding a white sneaker. He wears a varsity jacket with the phrase "The Future with the Future" and an embroidered letter "L." The logo "Studio Linq" appears in the top right corner, and the website "www.studiolinq.com" is at the bottom.
A speaker on stage at a conference or event, addressing an audience seated in front. The stage has black curtains and is illuminated with blue lighting, and a large screen displaying visuals is to the right of the speaker. The audience is diverse, facing the stage attentively.

Studio Linq — Pure Performance

Keynote & Experiential Product Releases

A man in a suit giving a presentation on stage with a large screen behind him displaying the words "Pure Performance" in pink text.
Models walking down the runway at a fashion show, with an audience taking photos. The background features a sign that says "STUDIO LINK."

Studio Linq — Olympus Has Fallen

Fashion Collection & Runway Design

Two models wearing oversized sunglasses and white shirts with one tied at the waist and the other left loose, walking on a runway during a fashion show.
Person walking on runway at a fashion show, wearing a colorful, abstract-patterned outfit and a black visor, with an audience watching.
Tarik Kaddouri, a designer from Studio LINQ, speaking during an interview on a television program.
Three people sitting on a light gray sectional sofa in a television studio with dark wood and stone walls, colorful pillows, and a wooden coffee table with 3D printed shoes and coffee mugs in front of them, during a news segment.
A woman doing squats in an indoor gym with a trainer kneeling and watching her. There are framed sports jerseys on the wall, a row of medicine balls, a whiteboard with workout notes, and a monitor displaying a hand gesture.

Under Armour Human Movement System

Business Design & Executive Communications

Natasha Hastings with long curly hair standing outdoors with hands on her hips, wearing a white sports bra and patterned shorts, with bleachers and trees in the background under a clear sky.
CEO of Under Armour Kevin Plank and CIO of Under Armour Clay Dean having a discussion in front of a screen displaying the Under Armour logo.
Digital human body model with various health status indicators, including numbers and color codes for different body parts.
A slide titled 'Confidential' showing a 3D model of a foot with various site metrics, including classifications, algorithm, evidence, contour, sustainability, and customization, and a footer with 'XXXX Market' and 'XXXX Foot Scans'.
A rugby player in a US national team jersey holding a rugby ball, running on a field with a group of teammates standing together nearby. The background features logos of various sports teams and universities, with text overlays about confidentiality, expertise, and sponsorship.

Insite Technology

Product Commercialization & Value Proposition Design

Digital Double

Human Digitization & Ai Content Generation for Commerce

Strictly Confidential | details upon request

Four people on a stage, one woman using a microphone, against a blue curtain backdrop, with an audience in front.

GTM Innovator for Culture-Driven Brands

Design marketing + product systems where performance becomes culture

Strategic advisor with mission-driven public figures and leaders at moments of transition to shape compelling platforms

Provide investment clarity as an innovation partner for those leading complex system

Services

// Strategic GTM Operations

// System & Product Design

// Narrative Architecture

Specialities

// 3D Printed Footwear Manufacturing

// Ai Content Creation

// Consumer Products

//Name Image Likeness (NIL) Recruitment, Policy and Operations

Deliverables

// Corporate strategy decks, industrials, and pressure tested investment thesis

// GTM plans, roadmaps, positioning, world building, and editorial calendars

// Revenue growth, performance marketing analytics, and embedded operations

TARIK KADDOURI

Moroccan-American

A multidisciplinary designer and innovator working at the intersection of performance, culture, and future systems.

His work spans product design, footwear innovation, media, and venture strategy by helping founders, brands, and athletes translate vision into tangible products, narratives, and businesses.

With a background rooted in material innovation, human performance, and storytelling, Tarik provides a roadmap to new ventures running into the abyss with conviction.

Each roadmap is a calibration exercise: aligning signal, intent, field notes and execution to what’s next.

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